Jeep Renegade Shines in AMA Music Video

Rising star Charlie Puth drives a Jeep Renegade in a new American Music Awards/Fiat Chrysler video posted on the singer's YouTube channel yesterday. In the video, Puth and other up-and-coming artists (Brett Eldredge, Ty Dolla $ign & Sofia Reyes) apply their own unique styles to one overarching tune. Similarly, Chrysler, Dodge, Jeep, Ram and Fiat are all different facets of Fiat Chrysler

 

 

Fiat Chrysler CMO Olivier Francois commented on the AMA partnership in a recent Forbes article: “Music and the AMAs are part of this moment where you can build or add some relevance to our message, because there’s nothing less ‘relevant’ than a car commercial—for that, our whole marketing investment will be relatively inefficient. We want to add relevance, connected tissue—glue that will do something for you, so that even if you’re not in the car market today, you’ll watch the commercial.”

If you're interested in a new Jeep Renegade like the one in the video above, visit Mountain Valley Motors, Inc. at 7535 Appalachian Highway in Blue Ridge today.

Categories: News
Tags: renegade, video
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